On Friday, I checked out this nifty running gadget at Amazon.Com.
Never being one to pass up an opportunity to make a few bucks, I availed myself of Amazon's lowest price warranty, and pointed out that a competitor sold the same device for about ten dollars less.
I was told to check back in a few days, and so I did. Today, it turns out, they've stopped selling it altogether!
Well, that's one way to offer a lowest price guarantee - simply stop selling everything you can't offer at a competitive rate.