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Wednesday, August 3, 2005

You don't need to be a moron to work in PR

But it sure seems to help.
Let's just imagine an (entirely fictitious, of course) scenario, in which a journalist for Elsevier, sort of the Dutch 'Newsweek', is working to gather gadgets for a Holiday Season story.
The phone rings, and it's Dennis D., who works for an internationally renowned PR agency.
'Wouldn't it be a good idea for you to do a Top-10 of most popular gadgets,' Dennis asks, presumably having a fairly good idea of some products with which to fill those spots.
I am flabbergasted.
Of course, Dennis. I regularly let PR people do my work for me. All journalists who work for national media do that. Oh, and we take bribes too. Please transfer yours to IBAN NL48PSTB0006164485, BIC PSTBNL21. Gifts are not tax deductible.
Idiot.

14:51

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